D-Day Wear

Keeping History Alive
One T-Shirt at a Time

Joe Wilson in Goderich

Our Story

D-Day Wear®: The commemorative military clothing company.


First opened in 2004, with the mission as a commemorative Military apparel retailer and clothing designer to keep history alive, one garment at a time. While giving back to those who served.

D-Day Wear® clothes are designed to remind people of all ages how fortunate we are that so many gave so much for our countries in their time of need.  We want people of Canada, The United States of America (USA), Great Britain / The United Kingdom (UK) and other countries that were part of the Allied Forces: Austria, Belgium, Czechoslovakia (Slovakia / Czech Republic), France, Greece, The Netherlands, Norway and Poland to proudly wear our clothing designs as a symbol of patriotism on a daily basis.

Soon, after the last World War II Veteran passes away, their stories will just become a page in a history book.  The onus is on us as a society and caring community to keep the soldiers' sacrifices alive.  People wearing D-Day Wear® garments with our unique commemorative designs will create / generate year-round public awareness while paying tribute to all the heroic Veterans and the brave individuals that are presently serving our great nations.  Be it a commemorative t-shirt, a sweatshirt, a hat, or a hoodie, we believe that our screen-printed and embroidered designs are artistically unique and any person regardless of their country of origin wearing our commemorative designs will be making a statement.  As it states on our business card, “Patriotism never goes out of style”.

More about D-Day Wear® the fashion apparel leader for celebrating military events; our customers enabled us to donate $54,250.00 and we participated in providing a name plaque for every fallen Canadian soldier from the D-Day Invasion: The plaques have been placed on the memorial pillars at the Juno Beach Center in Courseulles-sur-Mer, France on the beach where they gave their all. We were able to have this all in place for the 70th anniversary of D-Day in 2014. This will forever mark in history the ultimate sacrifice they made at the beaches of Normandy on D-Day June 6th, 1944

At the time, other than the Juno Beach Center, there were not any memorial pillars to honour / honor the sacrifices made by the American and British soldiers that were K.I.A. on Omaha, Utah, Gold and Sword beaches.

Having completed the first part of our mission to honour / honor every fallen Canadian Soldier, we ended our relationship with the Juno Beach Association and changed our philanthropic direction.

We have since switched direction and D-Day Wear® is now focused  on promoting awareness and funds to provide Veterans and First Responders suffering from P.T.S.D. with professionally trained service dogs.  This will help them overcome the unseen wounds of war and the psychological distress due to the job stress they endure from repeated exposure to traumatic events.

We’ve dealt with the past, now we are dealing with the present, so that people can have a future.


 Service dogs can cost up to $30,000 to train and there is a waiting list for Veterans and First responders to have a service dog of their own.  So please help us help them.

To date, our customers have enabled us to donate over $98,175 to various organizations through the sale of our unique commemorative clothing brand and for that, we thank you. For more information of the donations, please click here: 
About Us.

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That’s it for now, if you have any questions or concerns, drop us an email at info@daywear.com and we will get back to you as soon as we can.

Thank you. To see the video on YouTube, please click here.

D-Day Wear

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